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01. Executive Summary

02. Introduction

03. Distribution Industry

04. HAPG coin

05. HAP Industry Ecosystem

06 HAP Technology

07. PLURA Security Service

PLURA-INFRA Server Security

PLURA-WEB Security


Vulnerability Check


PLURA security features

■ Web server log automatic analysis service

■ Web traffic collection and hacking detection without agent installation

Hacking behavior detection and blocking through analysis of execution  instructions

■ Analysis of log data collection of all servers such as MySQL, Redis, HAProxy, Open VPN

■ Situational awareness RAM sumware detection technology

■ Notification function through mail and app push


08. Road Map

09. Core Members


01.   Executive Summary


Since the word blockchain appeared in the world, many commercialization attempts have been made. The concept of decentralization does not only mean the growth of technology, but is recognized as a concept of innovation that can complement and develop the limitations of a centralized modern system. The existing industrial structure caused a lot of losses from the cost resulting from the one-sided relationship operated by a specific company from start to finish, and reached the situation of fixing itself to the development of the industry itself.


Currently, blockchain is regarded as the best tool to improve all of these situations, and most of all, it has the advantage of preserving the social losses caused by unnecessary middlemen's fees and the unilateral cost calculated by the center. In particular, in the case of the distribution industry, it is a typical industry that has a lot of unnecessary structural problems because it has been fixed as it has a long history.


It has even reached a point where the distribution industry has superior bargaining power over manufacturing as a result of the enlargement and commercialization of distribution to achieve economies of scale.


Distribution, which is responsible for delivery from mountainous areas, is one of the industries that provides the closest service to people's lives and is one of the pillars of a country's economic prices.


The distribution industry can be regarded as the industry that needs the most innovation of the blockchain. In fact, global distribution companies are also actively attempting to introduce a blockchain system in order to minimize unnecessary costs that have been centralized.


The HAP industry also participated in this and restructured the fixed distribution industry structure to present a model aiming for efficient growth.


HAP Industry minimizes the role of a centralized company in the existing distribution industry structure and focuses on the role of a bridge for smooth collaboration and development of members in the blockchain platform.

Currently, famous online shopping malls, in cooperation with manufacturers, offer models that support the planning and composition of products in the form of special sale and the provision and payment of space that directly connects producers and customers in the area.


The model itself, which supports direct connection between sellers and buyers, is very similar to decentralization, which is a major idea of blockchain, but from the distribution industry's point of view, the effect is not seen due to the very partial introduction


So HAP Industry started as an online shopping mall, but it will continue to expand its business scope through the blockchain, planning a platform to reconstruct the existing industrial structure and presenting a role that will cause real decentralization.


We will support small and medium-sized retailers' physical and human assets that exist offline by participating in the blockchain platform to secure and operate customers of small business owners who are suffering from large discount stores, while also providing cost-saving effects for existing small business owners and incubating new small business owners by building a platform-only logistics warehouse.


 Lastly, the delivery with the closest relationship with the customer is planned to ensure that only authorized users can deliver through their respective means of transportation and to minimize the burden of establishing a new independent logistics network.

Numerous efforts are being made through ICO to introduce blockchain and succeed in all areas, but the effect is insufficient compared to big expectations. However, ICO activities using know-how and infrastructure of companies operating in existing business areas are bound to have a very high success rate.


The Blockchain Project, which will be launched based on HAP Industry's open shopping mall, will promote real economic growth by integrating online and offline distribution businesses in the domestic market, creating new markets by including demand for reverse direct purchase of Korean Wave products in the blockchain platform rather than investing separately.



02.   Introduction

 In terms of production and employment, the distribution industry (wholesale and retail industry) had 1.02 million domestic distribution companies based on the proportion of the national economy as of the end of 2017, accounting for 25.5% of the total number of six industry businesses (4.02million) including manufacturing industry, making up the largest portion of a single industry.


As distribution has a long history, the operation methods and forms of the distribution industry have been operated in various ways, and despite the Confucian values of

"Sa-Nong Gong-sang," trade in Asia has been active.


The distribution industry, which began in the bartering market and led to supermarkets and large discount stores, has been sharing our economy and lives. However, large retailers, which have been sluggish in recent years, are undergoing structural changes due to the rapid growth of online shopping associated with changes in the number of households.


As a result, business activities in the form of non-store retailing are currently showing rapid growth and online shopping malls are among the top players. However, no matter how new forms of distribution industry are being carried out, the fundamental structure and methods remain unchanged.


A structure that produces numerous fees from the mountains to the customers will eventually pass on the costs to consumers, only repeating efforts to achieve economies of scale, and sticking to a structure that monopolizes everything to the successful.

Therefore, HAP Industry is also a model of the distribution industry that starts based on the Internet shopping mall, which is a non-store retail business, and although it is currently operated in the form of a dedicated mall for affiliated organizations and institutions in Korea, the goal is to build a new economic system in which logistics and delivery, which is an essential sector, will be composed of a block chain platform and eventually everyone becomes a supplier and consumer.


The three common characteristics of distribution, logistics, and delivery are that they are expensive in the early stages, and the limitations are clear for a particular individual to proceed with the business. So, to issue coins to compensate and certify individual participation in the blockchain project, and to form another economic community in a form that can be used like money.


While providing each individual's assets in the form of logistics warehouses, delivery means, commodity offerings, and product evaluations, the block chain platform plays a role in connecting them organically. In addition, it is to create an economy of scale that can counter large distribution that was absolutely disadvantageous by helping secure consumer markets in connection with existing offline small business owners..


In the broad sense of the distribution industry (including the logistics industry), it is also necessary to ensure that the industry related to the entire flow from the producer to the consumer is not concentrated in one stream.


Not only the distribution industry but also the closely related self-employed can be included in the platform. In addition, HAP Industry's platform can effectively utilize its characteristics, which consist of a blockchain, to achieve optimal efficiency by sharing both consumer demand and forecast demand through big data configurations.


If the model is transplanted by applying it to countries requiring overseas reverse direct purchase, new forms of customer market acquisition can also be achieved naturally. Especially, Southeast Asian countries , which is geographically and psychologically close, have a very well-developed means of transportation called two-wheeled vehicles, so if the culture of delivery is well established, it can be expected to have a greater effect than Korea. As a blockchain platform that brings together and reconstructs the new Southeast Asian distribution industry map, it will make its success story. 


03.   Distribution Industry


3_1 Challenges in the Distribution Industry

The biggest feature of the current retail industry is that if the economy fails to achieve scale, it is easy to go out of business, and if this is accelerated, the small number of monopolized retailers will have a reverse influence on manufacturers resulting in the phenomenon of “wag the dog” and, causing them to have a dilemma about their own growth.

3_2 Manufacturing aspects

Frequently, unfair trading practices of large retailers for small and medium-sized manufacturing industries are occurring. It is pointed out that large-scale retailers do a lot of unfair trading practices through overpriced fees for small and medium-sized suppliers based on superior bargaining power, or through so-called beatings such as certain rebates or events. In addition, as the development of SNS and the Internet also reduced the dominance of the existing unique channels, this is only another type of intermediary, and the cases of small and medium-sized enterprises increased due to the expansion and pursuit of large companies.


3_3 Logistics Aspects
The biggest way to generate revenue in the distribution industry is to plan products produced by manufacturers and make various contributions to consumers. To implement this, logistics centers run by the company are essential, but not many have capital resources to support it. Although the government provides logistics centers for small and medium-sized businesses, this is also lacking. These high barriers to entry and unstandardized standards are a major stumbling block in making the distribution industry efficient by increasing logistics costs. In addition, there is a lack of facilities to activate logistics information services, so innovation into various forms is needed.


3_4 Consumption Aspects
Currently, the process of connecting producers and consumers is very limited and complex. This is an environment in which consumers' right to choose is limited, which not only limits the promotion of consumption benefits, but also prevents various industries from developing. In addition, some consumer goods are more expensive than overseas direct purchases, reducing the credibility of sales channels, and similar types are seen when exporting domestic products. Although there is a system of ratings for consumers, it has to be a marketing tool rather than a representation of the consumer's position and have a relatively weak position.


3_5 Industry Optimized for Blockchain
Numerous companies are challenging the goal of commercializing the block chain. Among them, projects in which world-class retailers work in partnership with IT companies seem to be the fastest in reality. Although block chain is needed the most, the most suitable industry is definitely the distribution industry.


There is no place like the distribution industry, where countless individuals gather and move organically with their own goals, where the block chain and operation are similar. It is safe to say that the future of the block chain lies in the distribution industry, as the problems that emerge from the current centralization can be solved by decentralizing the blockchain.


Starting with the history management of the mountain area, everything from classification in logistics warehouses, payment and delivery in open market shopping malls and evaluation of them are waiting for a new future.

04.   HAPG coin


HAPG coin stands for Half Price and is the same abbreviation for HAP market, which started to increase consumption benefits by minimizing intermediate margins on the formation of high-priced compositions due to complex and inefficient distribution structures, a chronic problem in the distribution industry.


The HAP market has been operating in the form of a closed mall, but it aims to create a decentralized distribution industry structure that adds logistics and delivery by incorporating a block chain into it.


The basic role of participants is to create an industrial structure by providing their assets as prosumer so that they can be utilized within the blockchain ecosystem. For example, those in the small and medium-sized distribution business order their products to reduce inventory and increase turnover through parallel sales within the platform, and the carrier delivers them at the exact time.


In addition, the logistics center utilized within the ecosystem provides space to the non-store operators to plan various product composition and distribution industry services.


And consumers minimize damage by delivering accurate information through review activities. The HAPG coin will be used as a medium to make all this possible and use the block chain as a means of payment and verification within the ecosystem.


4_1 Definition of HAP Industry Service

i. Open Market Shopping Mall

 - Provides a portal-type platform for sharing information and payment easily and

make it easier for consumers and producers to meet within the blockchain mainnet
 - Validate to track the seller's history of the product easily and  buyer's reviews that

something can be left behind correctly.
 - Support for entry possible for the small and medium-sized offline retailers can

register and generate sales.
 - Curation services based on accumulated sales data
 - Increase sales through special exhibitions
 - Quick and safe payment support through coin payment
 - Global version support simplifies overseas reverse direct purchase

 ii. Logistics Center
 - Providing space for small and medium distribution companies to solve the

shortage of logistics warehouses
 - Providing Incubating space to strengthen the planning and business power of

non-store operators
 - Helps optimize delivery by product classification
 - Providing customized delivery services such as early morning delivery
 - Achieve economies of scale and reduce costs possible through bulk purchase and


iii. Shipping Support
 - Only participants who have registered their new vehicle number and driver's

license are allowed to ship.
 - Secure service through real-time tracking
 - Minimize delivery accidents such as deterioration and damage by classifying

shipments according to vehicle type.

 iv. Blockchain Big Data Platform
 - Share all data generated within the block chain platform free of charge to all

 - Optimal products are provided by analyzing consumers' patterns
 - Reducing costs by minimizing producers' inventory
 - Provide an optimal delivery system based on carrier data collection


4_2 Role of HAP coin

HAPG coin is linked to the price of the listed exchange at the beginning of the business, and the price changes in real time, and exchange is made at the exchange. Also, as the platform is stabilized, it aims to perform a role of a key currency by calculating a separate value.


i. Open Market Payment
 - Payment of products purchased in the open market
 - Payment method within the platform
 - Event support for all platform participants

 ii. compensatory means
 - Product supplier's means of compensation
 - Planner's means of compensation
 - Sender's means of compensation
 - means of compensation for users' review writing

 - means of compensation for workers on the platform

 iii. Incubating
 - Support for investment in non-store start-ups
 - Fostering professional planning personnel

 - Fostering global enterprises


4_3 Definition of HAPG coin

4_4 Token Sale: HAPG coin distribution plan and usage plan

The initial issuance is 10 billion, 10% for marketing compensation to secure anmaintain users of the HAPG coin service, 10% for participants preemptively participating in the platform, 5% for partnership advisors, and the rest as company reserves. The volume is controlled through lock-up.


05.   HAP Industry Ecosystem


The HAP Industry ecosystem motivates those who hold tokens by distribution industry area to engage in active activities. There is also an important goal to change from a centralized structure to a decentralized structure. As a prosumer, all members, through consumption, sales, and evaluation, develop a platform model based on free competition and grow the distribution industry and economies of scale. It is expected that the platform will create direct employment and consumption effects and play a role in exploring overseas markets. The revenues generated here are fairly distributed and used to move according to each member's goals.



i. Token acquisition

-Tokens are acquired by participating in the production and consumption of

various services

- offered within the open market and even conducting a reassessment of them.

- Obtain additional tokens according to service growth occurring in the linkage

and development of new open market planning and start-ups.


ii. Token consumption 

-Consume tokens by purchasing goods or services in the open market

-Consume tokens by writing reviews and recommending purchase products or


-Consume tokens when using the distribution center.

-Tokens are consumed when using the distribution center office.

-When used for delivery, compensation is paid to the service provider.

-It can be used as investment fund of start-up office.

-Payment is possible by using the cloud service.


iii. Token Exchange

-The world can freely cash in affiliated exchanges andcan be used anywhere.

-With tokens and coins affiliated with other blockchain platform Exchange is


-Transfer and payment to members is possible.



06.   HAP Industry Technology


HAP Industry reconstructs unreasonable and entrenched distribution industry structure with the decentralized concept and platform of the block chain to lay the foundation for growth. The goal is to achieve an economy of scale that provides a platform that can integrate East Asia into one market by globalizing the demand for domestic products through overseas reverse direct purchase.


5_1 Application Technology
HAP Industry takes PBFT algorithm based on private block chain method to solve speed problem structurally and accelerate. In addition, QR payments will be introduced in applications to provide easier payment methods for users who use online and offline stores. Big data generated within the platform will be initially stored in cloud systems within the logistics center, and as platform technologies develop, distributed storage within the block chain will be planned. And based on the machine learning algorithm that categorizes and analyzes all data generated by the ecosystem, it will be the basis for Pareto's optimal performance.

The platform distributes the fusing platform, including an operating system called PaaS, programming language execution environment, database and web server, to provide anyone with access to development and start-ups. Participants who challenge start-ups or run existing businesses can also develop and run on cloud platforms based on their needs without the cost or complexity of purchasing and managing hardware and software layers.

Blockchain-based template support helps to truly decentralize and provides an integrated platform as a service (iPaaS) and a data platform as a service (dPaaS). iPaaS allows customers to develop, execute and manage interlocking flows.

With the iPaaS linked model, customers do not need to install and manage hardware or middleware and can push for development and deployment of integration separately.

dPaaS is a fully controllable service that distributes integrated and data management products.

In the dPaaS model, non-customer PaaS providers manage the development and execution of data solutions by building data applications that are drawn to customers.

dPaaS users gain transparency and control of their data through data visualization tools. 



07.   PLURA Security Service

[Next generation SIEM] to detect hacking using real-time analysis and machine learning


PLURA-INFRA Server Security

It provides detection services such as event log of Windows server and account attack, USB insertion, data leakage, and system installation attack ransomware from Sysmon, Linux, Syslog and Auditlog. .


PLURA-WEB Web Security

To detect hacking targeted for web servers, GET, POST, as well as POST-BODY and RESPONSE-BODY are provided according to the OWASP top 10 classification according to the attack type, and detection services are provided for each target and expected damage.


■ PLURA-NETWORK Network Security

ARP spoofing, session attack, change of settings, etc. by collecting and analyzing syslogs such as firewall, web firewall (WAF), intrusion detection (IDS), intrusion prevention (IPS), and switch Detects hacking. In addition, it provides automatic analysis through access IP address profiling.

■ Vulnerability Check

It checks for vulnerabilities such as incorrect settings and unnecessary daemons such as operating system (OS), web, and database server, and provides measures to help administrators respond.


PLURA security features

Real-time analysis and hacking detection through POST-BODY locking of all web servers such as Apache HTTP Sever, Tomcat, NGNIX, IIS, WwbtoB, WebLogic

80% of hacking attacks start via web servers.

SQL injection XSS (Cross-Soripting), Web Shell Attacks such as POST insert the attack data into the body (BODY) in order to detect it.To detect this, as well as GET analysis, which is basically left in the web log, POST-BODY, Through the analysis of RESPONSE-BODY, hacking attacks that have passed through the web firewall are detected and provided to respond to web server hacking.


■ Web server log automatic analysis service

Intuitive information is delivered based on the principle of 5W1H (who, when, where, what, how, and why) that the malicious user attacked for what purpose. In addition, it is possible to respond in real time to infringement incidents by predicting the degree of server damage caused by the attack.


■ Agentless web traffic collection and hacking detection

Analyze POST-BODY by collecting web (HTTP) traffic from a separate appliance server without installing a program on the web server. You don't have to worry about system load since you don't use web server resources.


■ Hacking behavior detection and blocking through analysis of execution instructions

It monitors users' commands executed on the server and detects and blocks hacking attacks in real time, such as installing malicious programs, unauthorized access to other servers, attempts to seize privileges, and spoofing ARP.


■ Analysis of log data collection of all servers such as MySQL, Redis, HAProxy, OpenVPN

Collect and analyze logs from all applications to detect hacking.

Analysis of any application's log starts immediately with a simple setup.


■ Situational awareness RAMsumware detection technology

Detects and modifies the user's file tampering situation (extension conversion, occurrence of RAMsum note, C & C server connection, etc.) Real-time detection of the user's encryption of files from use.

■ Notification function through mail and app push

E-mail, smartphone app push (Push) notification function, you can immediately check when the risk log is detected. The number of notifications and the time zone of the occurrence log can be selected according to the user's preference, which helps to efficiently manage work from excessive notifications.



08.   Road Map

As for the technologies of the blockchain in this white paper, we will provide more detailed information on specific methodologies and plans through a separate technical white paper, and develop and link parts to accelerate the linkage and commercialization with the open market in the overall business model.

07 Close Membership Marketing and IEO
08 Launch open market and token link test
09 Open Market Entry and Open Recruitment of Partner Partners
 4Q Global Marketing Launch




1Q Shipping Function Application Beta Open
2Q Shipping Capability Application Market Registration
3Q Payment Function Test
4Q Distribution of QR codes in offline stores


1Q Cloud Computing Modeling



09.   Core Members

Andrew Kim (CTO)
Andrew Kim is an expert in solution building and marketing at Samsung Electronics Global Research Center and is responsible for marketing and solutions for HAPG coin and HAP Industry.

Penny Fanchiang (Co-Founder)
Penny Fanchiang, CEO of the company, is a financial expert and is responsible for marketing and solutions for HAPG coins and HAP Industry.

Jason Lim (Co-Founder)
Jason Lim, CEO of the company, is a crypto expert who participated in a number of ICO projects and is in charge of the HAP coin and HAP Industry projects.


Financial adviser

Adviser /  Jae-hyun Kim

Nationality  : South Korea

Specialty    :

Yonsei University / Economics

Shinhan Bank

International finance 7 years

Domestic finance 10 years

Bank manager 5 years


Technical adviser

Technical Director  : Jason Choi / Jaewon Choi Ctrl-S CEO

Nationality : South Korea

Speciality :

Database, Information Security, Information engineering

Ctrl-S CEOLarge-scale database design and tuningOracle PL/SQL developer
Corporate FinanceData processing and calculation

index Professional development

Developed Ethereum Smart Contract