WHITE PAPER
2020
HAPG
▣ CONTENTS
01. Executive
Summary
02. Introduction
03. Distribution
Industry
04. HAPG
coin
05. HAP
Industry Ecosystem
06 HAP
Technology
07. PLURA Security Service
■ PLURA-INFRA Server Security
■ PLURA-WEB Security
■ PLURA-NETWORK Security
■ Vulnerability Check
▣ PLURA security features
■
Web server log automatic analysis service
■
Web traffic collection and hacking detection without agent
installation
■ Hacking
behavior detection and blocking through analysis of execution instructions
■
Analysis of log data collection of all servers such as MySQL, Redis, HAProxy,
Open VPN
■
Situational awareness RAM sumware detection technology
■
Notification function through mail and app push
08. Road
Map
09. Core Members
01.
Executive Summary
Since the word blockchain appeared in the world,
many commercialization attempts have been made. The concept of decentralization
does not only mean the growth of technology, but is recognized as a concept of
innovation that can complement and develop the limitations of a centralized
modern system. The existing industrial structure caused a lot of losses from
the cost resulting from the one-sided relationship operated by a specific
company from start to finish, and reached the situation of fixing itself to the
development of the industry itself.
Currently, blockchain is regarded as the best tool
to improve all of these situations, and most of all, it has the advantage of
preserving the social losses caused by unnecessary middlemen's fees and the
unilateral cost calculated by the center. In particular, in the case of the
distribution industry, it is a typical industry that has a lot of unnecessary
structural problems because it has been fixed as it has a long history.
It has
even reached a point where the distribution industry has superior bargaining
power over manufacturing as a result of the enlargement and commercialization
of distribution to achieve economies of scale.
Distribution,
which is responsible for delivery from mountainous areas, is one of the
industries that provides the closest service to people's lives and is one of
the pillars of a country's economic prices.
The distribution industry can be regarded as the
industry that needs the most innovation of the blockchain. In fact, global
distribution companies are also actively attempting to introduce a blockchain
system in order to minimize unnecessary costs that have been centralized.
The HAP industry also participated in this and
restructured the fixed distribution industry structure to present a model
aiming for efficient growth.
HAP Industry minimizes the role of a centralized
company in the existing distribution industry structure and focuses on the role
of a bridge for smooth collaboration and development of members in the
blockchain platform.
Currently,
famous online shopping malls, in cooperation with manufacturers, offer models
that support the planning and composition of products in the form of special
sale and the provision and payment of space that directly connects producers
and customers in the area.
The model itself, which supports
direct connection between sellers and buyers, is very similar to
decentralization, which is a major idea of blockchain, but from the
distribution industry's point of view, the effect is not seen due to the very
partial introduction
So HAP Industry started as an
online shopping mall, but it will continue to expand its business scope through
the blockchain, planning a platform to reconstruct the existing industrial
structure and presenting a role that will cause real decentralization.
We will support small and
medium-sized retailers' physical and human assets that exist offline by
participating in the blockchain platform to secure and operate customers of
small business owners who are suffering from large discount stores, while also
providing cost-saving effects for existing small business owners and incubating
new small business owners by building a platform-only logistics warehouse.
Lastly, the delivery with the closest
relationship with the customer is planned to ensure that only authorized users
can deliver through their respective means of transportation and to minimize
the burden of establishing a new independent logistics network.
Numerous efforts are being made
through ICO to introduce blockchain and succeed in all areas, but the effect is
insufficient compared to big expectations. However, ICO activities using
know-how and infrastructure of companies operating in existing business areas
are bound to have a very high success rate.
The Blockchain Project, which will
be launched based on HAP Industry's open shopping mall, will promote real
economic growth by integrating online and offline distribution businesses in
the domestic market, creating new markets by including demand for reverse
direct purchase of Korean Wave products in the blockchain platform rather than
investing separately.
02.
Introduction
As distribution has a long history,
the operation methods and forms of the distribution industry have been operated
in various ways, and despite the Confucian values of
"Sa-Nong Gong-sang,"
trade in Asia has been active.
The distribution industry, which
began in the bartering market and led to supermarkets and large discount
stores, has been sharing our economy and lives. However, large retailers, which
have been sluggish in recent years, are undergoing structural changes due to
the rapid growth of online shopping associated with changes in the number of
households.
As a result, business activities in
the form of non-store retailing are currently showing rapid growth and online
shopping malls are among the top players. However, no matter how new forms of
distribution industry are being carried out, the fundamental structure and
methods remain unchanged.
A structure that produces numerous fees from the mountains to the customers will eventually pass on the costs to consumers, only repeating efforts to achieve economies of scale, and sticking to a structure that monopolizes everything to the successful.
Therefore, HAP Industry is also a
model of the distribution industry that starts based on the Internet shopping
mall, which is a non-store retail business, and although it is currently
operated in the form of a dedicated mall for affiliated organizations and
institutions in Korea, the goal is to build a new economic system in which
logistics and delivery, which is an essential sector, will be composed of a
block chain platform and eventually everyone becomes a supplier and consumer.
The three common characteristics of
distribution, logistics, and delivery are that they are expensive in the early
stages, and the limitations are clear for a particular individual to proceed
with the business. So, to issue coins to compensate and certify individual
participation in the blockchain project, and to form another economic community
in a form that can be used like money.
While providing each individual's
assets in the form of logistics warehouses, delivery means, commodity
offerings, and product evaluations, the block chain platform plays a role in
connecting them organically. In addition, it is to create an economy of scale
that can counter large distribution that was absolutely disadvantageous by
helping secure consumer markets in connection with existing offline small
business owners..
In
the broad sense of the distribution industry (including the logistics
industry), it is also necessary to ensure that the industry related to the
entire flow from the producer to the consumer is not concentrated in one
stream.
Not only the distribution industry
but also the closely related self-employed can be included in the platform. In
addition, HAP Industry's platform can effectively utilize its characteristics,
which consist of a blockchain, to achieve optimal efficiency by sharing both
consumer demand and forecast demand through big data configurations.
If the model is transplanted by applying it to countries requiring overseas reverse direct purchase, new forms of customer market acquisition can also be achieved naturally. Especially, Southeast Asian countries , which is geographically and psychologically close, have a very well-developed means of transportation called two-wheeled vehicles, so if the culture of delivery is well established, it can be expected to have a greater effect than Korea. As a blockchain platform that brings together and reconstructs the new Southeast Asian distribution industry map, it will make its success story.
03.
Distribution Industry
3_1 Challenges in the Distribution
Industry
The biggest feature of the current retail industry is that if the economy fails to achieve scale, it is easy to go out of business, and if this is accelerated, the small number of monopolized retailers will have a reverse influence on manufacturers resulting in the phenomenon of “wag the dog” and, causing them to have a dilemma about their own growth.
3_2
Manufacturing aspects
Frequently,
unfair trading practices of large retailers for small and medium-sized
manufacturing industries are occurring. It is pointed out that large-scale
retailers do a lot of unfair trading practices through overpriced fees for
small and medium-sized suppliers based on superior bargaining power, or through
so-called beatings such as certain rebates or events. In addition, as the
development of SNS and the Internet also reduced the dominance of the existing
unique channels, this is only another type of intermediary, and the cases of
small and medium-sized enterprises increased due to the expansion and pursuit of
large companies.
3_3
Logistics Aspects
The biggest way to generate revenue in the distribution industry is to plan
products produced by manufacturers and make various contributions to consumers.
To implement this, logistics centers run by the company are essential, but not
many have capital resources to support it. Although the government provides
logistics centers for small and medium-sized businesses, this is also lacking.
These high barriers to entry and unstandardized standards are a major stumbling
block in making the distribution industry efficient by increasing logistics
costs. In addition, there is a lack of facilities to activate logistics
information services, so innovation into various forms is needed.
3_4
Consumption Aspects
Currently, the process of connecting producers and consumers is very limited
and complex. This is an environment in which consumers' right to choose is
limited, which not only limits the promotion of consumption benefits, but also
prevents various industries from developing. In addition, some consumer goods
are more expensive than overseas direct purchases, reducing the credibility of
sales channels, and similar types are seen when exporting domestic products.
Although there is a system of ratings for consumers, it has to be a marketing
tool rather than a representation of the consumer's position and have a
relatively weak position.
3_5
Industry Optimized for Blockchain
Numerous companies are challenging the goal of commercializing the block chain.
Among them, projects in which world-class retailers work in partnership with IT
companies seem to be the fastest in reality. Although block chain is needed the
most, the most suitable industry is definitely the distribution industry.
There is no place like the
distribution industry, where countless individuals gather and move organically
with their own goals, where the block chain and operation are similar. It is
safe to say that the future of the block chain lies in the distribution
industry, as the problems that emerge from the current centralization can be
solved by decentralizing the blockchain.
Starting with the history
management of the mountain area, everything from classification in logistics
warehouses, payment and delivery in open market shopping malls and evaluation
of them are waiting for a new future.
04.
HAPG coin
HAPG coin stands for Half Price and
is the same abbreviation for HAP market, which started to increase consumption
benefits by minimizing intermediate margins on the formation of high-priced
compositions due to complex and inefficient distribution structures, a chronic
problem in the distribution industry.
The HAP market has been operating
in the form of a closed mall, but it aims to create a decentralized
distribution industry structure that adds logistics and delivery by
incorporating a block chain into it.
The basic role of participants is
to create an industrial structure by providing their assets as prosumer so that
they can be utilized within the blockchain ecosystem. For example, those in the
small and medium-sized distribution business order their products to reduce
inventory and increase turnover through parallel sales within the platform, and
the carrier delivers them at the exact time.
In addition, the logistics center
utilized within the ecosystem provides space to the non-store operators to plan
various product composition and distribution industry services.
And consumers minimize damage by
delivering accurate information through review activities. The HAPG coin will
be used as a medium to make all this possible and use the block chain as a
means of payment and verification within the ecosystem.
4_1
Definition of HAP Industry Service
i. Open Market Shopping Mall
- Provides a portal-type platform for sharing
information and payment easily and
make it easier for consumers and producers to meet
within the blockchain mainnet
- Validate to track the seller's history
of the product easily and buyer's
reviews that
something can be left behind correctly.
- Support for entry possible for the
small and medium-sized offline retailers can
register and generate sales.
- Curation services based on accumulated
sales data
- Increase sales through special
exhibitions
- Quick and safe payment support through
coin payment
- Global version support simplifies
overseas reverse direct purchase
ii. Logistics Center
- Providing space for small and medium
distribution companies to solve the
shortage of logistics warehouses
- Providing Incubating space to
strengthen the planning and business power of
non-store operators
- Helps optimize delivery by product
classification
- Providing customized delivery services
such as early morning delivery
- Achieve economies of scale and reduce
costs possible through bulk purchase and
storage
iii. Shipping Support
- Only participants who have registered
their new vehicle number and driver's
license are allowed to ship.
- Secure service through real-time
tracking
- Minimize delivery accidents such as
deterioration and damage by classifying
shipments according to vehicle type.
iv. Blockchain Big Data Platform
- Share all data generated within the
block chain platform free of charge to all
participants
- Optimal products are provided by
analyzing consumers' patterns
- Reducing costs by minimizing
producers' inventory
- Provide an optimal delivery system
based on carrier data collection
4_2
Role of HAP coin
HAPG
coin is linked to the price of the listed exchange at the beginning of the
business, and the price changes in real time, and exchange is made at the exchange.
Also, as the platform is stabilized, it aims to perform a role of a key
currency by calculating a separate value.
i. Open Market Payment
- Payment of products purchased in the
open market
- Payment method within the platform
- Event support for all platform
participants
ii. compensatory means
- Product supplier's means of
compensation
- Planner's means of compensation
- Sender's means of compensation
- means of compensation for users'
review writing
- means of compensation for workers on the
platform
iii. Incubating
- Support for investment in non-store
start-ups
- Fostering professional planning
personnel
- Fostering global enterprises
4_3
Definition of HAPG coin
4_4
Token Sale: HAPG coin distribution plan and usage plan
The initial issuance is 10 billion,
10% for marketing compensation to secure anmaintain users of the HAPG coin
service, 10% for participants preemptively participating in the platform, 5%
for partnership advisors, and the rest as company reserves. The volume is
controlled through lock-up.
05.
HAP Industry Ecosystem
The
HAP Industry ecosystem motivates those who hold tokens by distribution industry
area to engage in active activities. There is also an important goal to change
from a centralized structure to a decentralized structure. As a prosumer, all
members, through consumption, sales, and evaluation, develop a platform model
based on free competition and grow the distribution industry and economies of
scale. It is expected that the platform will create direct employment and
consumption effects and play a role in exploring overseas markets. The revenues
generated here are fairly distributed and used to move according to each
member's goals.
i. Token acquisition
-Tokens are acquired by
participating in the production and consumption of
various services
- offered within the open
market and even conducting a reassessment of them.
- Obtain additional tokens
according to service growth occurring in the linkage
and development of new open market planning and
start-ups.
ii. Token consumption
-Consume tokens by purchasing goods or services in the open market
-Consume tokens by writing reviews and recommending purchase products
or
delivery
-Consume tokens when using the distribution center.
-Tokens are consumed when using the distribution center office.
-When used for delivery, compensation is paid to the service provider.
-It can be used as investment fund of start-up office.
-Payment is possible by using the cloud service.
iii. Token Exchange
-The world can freely cash in affiliated exchanges andcan be used
anywhere.
-With tokens and coins affiliated with other blockchain platform
Exchange is
possible.
-Transfer and payment to members is possible.
06.
HAP Industry Technology
HAP
Industry reconstructs unreasonable and entrenched distribution industry
structure with the decentralized concept and platform of the block chain to lay
the foundation for growth. The goal is to achieve an economy of scale that
provides a platform that can integrate East Asia into one market by globalizing
the demand for domestic products through overseas reverse direct purchase.
5_1
Application Technology
HAP Industry takes PBFT algorithm based on private block chain method to solve
speed problem structurally and accelerate. In addition, QR payments will be
introduced in applications to provide easier payment methods for users who use
online and offline stores. Big data generated within the platform will be
initially stored in cloud systems within the logistics center, and as platform
technologies develop, distributed storage within the block chain will be
planned. And based on the machine learning algorithm that categorizes and
analyzes all data generated by the ecosystem, it will be the basis for Pareto's
optimal performance.
The
platform distributes the 켬fusing platform,
including an operating system called PaaS, programming language execution
environment, database and web server, to provide anyone with access to
development and start-ups. Participants who challenge start-ups or run existing
businesses can also develop and run on cloud platforms based on their needs
without the cost or complexity of purchasing and managing hardware and software
layers.
=======================================================
Blockchain-based
template support helps to truly decentralize and provides an integrated
platform as a service (iPaaS) and a data platform as a service (dPaaS). iPaaS
allows customers to develop, execute and manage interlocking flows.
With
the iPaaS linked model, customers do not need to install and manage hardware or
middleware and can push for development and deployment of integration
separately.
dPaaS
is a fully controllable service that distributes integrated and data management
products.
In
the dPaaS model, non-customer PaaS providers manage the development and
execution of data solutions by building data applications that are drawn to
customers.
dPaaS users gain transparency and control of their data through data visualization tools.
07. PLURA Security Service
[Next generation SIEM] to detect hacking
using real-time analysis and machine learning
■ PLURA-INFRA Server Security
It
provides detection services such as event log of Windows server and account
attack, USB insertion, data leakage, and system installation attack ransomware
from Sysmon, Linux, Syslog and Auditlog. .
■ PLURA-WEB Web Security
To
detect hacking targeted for web servers, GET, POST, as well as POST-BODY and
RESPONSE-BODY are provided according to the OWASP top 10 classification
according to the attack type, and detection services are provided for each
target and expected damage.
■
PLURA-NETWORK Network Security
ARP
spoofing, session attack, change of settings, etc. by collecting and analyzing
syslogs such as firewall, web firewall (WAF), intrusion detection (IDS),
intrusion prevention (IPS), and switch Detects hacking. In addition, it
provides automatic analysis through access IP address profiling.
■
Vulnerability Check
It
checks for vulnerabilities such as incorrect settings and unnecessary daemons
such as operating system (OS), web, and database server, and provides measures
to help administrators respond.
▣ PLURA security features
Real-time
analysis and hacking detection through POST-BODY locking of all web servers
such as Apache HTTP Sever, Tomcat, NGNIX, IIS, WwbtoB, WebLogic
80%
of hacking attacks start via web servers.
SQL
injection XSS (Cross-Soripting), Web Shell Attacks such as POST insert the
attack data into the body (BODY) in order to detect it.To detect this, as well
as GET analysis, which is basically left in the web log, POST-BODY, Through the
analysis of RESPONSE-BODY, hacking attacks that have passed through the web
firewall are detected and provided to respond to web server hacking.
■
Web server log automatic analysis service
Intuitive
information is delivered based on the principle of 5W1H (who, when, where,
what, how, and why) that the malicious user attacked for what purpose. In
addition, it is possible to respond in real time to infringement incidents by
predicting the degree of server damage caused by the attack.
■
Agentless web traffic collection and hacking detection
Analyze
POST-BODY by collecting web (HTTP) traffic from a separate appliance server
without installing a program on the web server. You don't have to worry about
system load since you don't use web server resources.
■
Hacking behavior detection and blocking through analysis of execution
instructions
It
monitors users' commands executed on the server and detects and blocks hacking
attacks in real time, such as installing malicious programs, unauthorized
access to other servers, attempts to seize privileges, and spoofing ARP.
■
Analysis of log data collection of all servers such as MySQL, Redis, HAProxy,
OpenVPN
Collect
and analyze logs from all applications to detect hacking.
Analysis
of any application's log starts immediately with a simple setup.
■
Situational awareness RAMsumware detection technology
Detects
and modifies the user's file tampering situation (extension conversion,
occurrence of RAMsum note, C & C server connection, etc.) Real-time
detection of the user's encryption of files from use.
■
Notification function through mail and app push
E-mail,
smartphone app push (Push) notification function, you can immediately check
when the risk log is detected. The number of notifications and the time zone of
the occurrence log can be selected according to the user's preference, which
helps to efficiently manage work from excessive notifications.
08.
Road Map
As for the technologies of the blockchain in this white paper, we will provide
more detailed information on specific methodologies and plans through a
separate technical white paper, and develop and link parts to accelerate the
linkage and commercialization with the open market in the overall business
model.
2019
07 Close Membership Marketing and IEO
08 Launch open market and token link test
09 Open Market Entry and Open Recruitment of
Partner Partners
4Q Global
Marketing Launch
2020
1Q Shipping Function Application Beta
Open
2Q Shipping Capability Application Market
Registration
3Q Payment Function Test
4Q Distribution of QR codes in offline stores
2021
1Q Cloud Computing Modeling
09.
Core Members
Andrew Kim (CTO)
Andrew Kim is an expert in solution building and marketing at Samsung
Electronics Global Research Center and is responsible for marketing and
solutions for HAPG coin and HAP Industry.
Penny Fanchiang (Co-Founder)
Penny Fanchiang, CEO of the company, is a financial expert and is responsible
for marketing and solutions for HAPG coins and HAP Industry.
Jason Lim (Co-Founder)
Jason Lim, CEO of the company, is a crypto expert who participated in a number
of ICO projects and is in charge of the HAP coin and HAP Industry projects.
Financial
adviser
Adviser
/ Jae-hyun Kim
Nationality : South Korea
Specialty :
Yonsei
University / Economics
Shinhan
Bank
International
finance 7 years
Domestic
finance 10 years
Bank
manager 5 years
Technical
adviser
Technical
Director : Jason Choi / Jaewon Choi
Ctrl-S CEO
Nationality
: South Korea
Speciality
:
Database,
Information Security, Information engineering
Ctrl-S
CEOLarge-scale database design and tuningOracle PL/SQL developer
Corporate FinanceData processing and calculation
index
Professional development
Developed Ethereum Smart Contract